Therefore the Lord himself will give you this sign: the virgin shall be with child, and bear a son, and shall name him Immanuel. Isaiah 7:14
A thousand impressions a day.
This is the promise of a billboard sign space along Central Avenue.
Quite impressive number of impressions, huh!
I guess this is rationale. Why not? Cars, school buses and public transport take this route going to and from offices, stores and schools. The location of this sign is even in the middle of two major areas in the Capital district of New York. It is also a way going to shopping malls from the residential portions. So, for an hour you have at least 84 pair of eyes looking at this sign. And for those 42 people, you hope that they will remember what your sign advertised and probably buy your product or services. At least you can hope, because the sign promises impressions not sales.
Two thousand years ago, God posted a sign. Isaiah even talked about this in Isaiah 7:14 — “Therefore the Lord himself will give you this sign: the virgin shall be with child, and bear a son, and shall name him Immanuel.”
Picture this sign or billboard. Virgin. Son. Immanuel.
Any eye will be glued on this sign. Any heart will be amazed with this sign. Any mind will have this sign planted. For the Lord erects this sign, “A virgin will give birth”. Yeah, he will and can make impossible possible. For the Lord raises this sign, “God with us”. Yeah, he will be with you no matter how small is the virgin’s stomach to fit in the Son of God.
Impressive, yes. But don’t let it be just an impression. Or an after thought with all the busyness around “holiday season”. Buying gifts. Having parties. Cooking food for a feast.
Reflect on how God came near to you. Talk about on how he can make things happen such as this sign. Meditate on how God will go through great lengths to show how much he loves and cares for you.
He still holds this sign for you to see. He still keeps this sign for you to come back to him. He still elevates this sign for you to remain firm and faithful.
This sign promises salvation. Not only to thousands but to countless souls.
Don’t just drive by this sign.